{"id":256,"date":"2009-07-13T17:47:59","date_gmt":"2009-07-13T21:47:59","guid":{"rendered":"\/news_blogs\/john\/?p=256"},"modified":"2024-06-14T00:26:53","modified_gmt":"2024-06-14T04:26:53","slug":"a-strategy-for-asking-for-major-gifts","status":"publish","type":"post","link":"https:\/\/cccc.org\/news_blogs\/john\/2009\/07\/13\/a-strategy-for-asking-for-major-gifts\/","title":{"rendered":"A Strategy for Asking for Major Gifts"},"content":{"rendered":"<div class=\"pps-series-post-details pps-series-post-details-variant-classic pps-series-post-details-38706\" data-series-id=\"127\"><div class=\"pps-series-meta-content\"><div class=\"pps-series-meta-text\">This entry is part 2 of 12 in the series <a href=\"https:\/\/cccc.org\/news_blogs\/series\/harvard-business-school\/\">Harvard Business School<\/a><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\">One of the professors here at Harvard is an exceptionally good <strong>fundraiser<\/strong>.\u00a0His track record is outstanding and he shared his best practices to help us do our own fundraising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Three Circles of Giving<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">His research shows that people who give to charity usually give 40-60% of their <strong>donations<\/strong>&nbsp;to one to three charities working in their areas of core interest.&nbsp;They give another 20-30% to another four charities or so that are working in areas that are priorities for them. The remainder of their donations are what he calls &#8220;chequebook gifts&#8221; (oops\u2014I&#8217;m in the States today, so that&#8217;s checkbook gifts).&nbsp;These are gifts that may be sizable to you but to them they are amounts they don&#8217;t even have to think about.&nbsp;They don&#8217;t care too much about what you do, but they&#8217;ll give you something so you&#8217;ll go away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The point for fundraisers&nbsp;is you need to realize what kind of a&nbsp;gift you are receiving\u2014core, priority or chequebook?&nbsp;If you do not know you are receiving a core gift, then you probably aren&#8217;t.&nbsp;Most likely you are getting a chequebook gift.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Strategy for Asking for Money<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your goal is not to become a core interest of theirs since it will be very difficult to displace an organization or cause that is already in the core.&nbsp;A good goal would be to be at or near the top of their second-level priority gifts. You&#8217;d like to be 4th or 5th on their list.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An approach this professor finds effective is to thank the person for all the good work they are already doing in the world.&nbsp;After thanking them, say that your ministry is doing work that they care about and that you&#8217;d like to suggest doing something together that will be important and special to the donor.&nbsp;You should know the prospective donor well enough that you have a project or program that you believe will excite them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three questions you should answer if you want <strong>major gifts<\/strong> are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Are we doing important work?&nbsp;Show them how what you do relates to what they think is important.<\/li>\n\n\n\n<li>Are we well-managed? You should have an accountability plan that includes availability of your financial statements and anything else that shows you are good stewards of the money that flows through your ministry.<\/li>\n\n\n\n<li>Will my gift make a difference? If you&#8217;ve done a logic model for your programs, you should be able to show what the impact will be and how you will know that you have been effective.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<div class=\"pps-series-post-details pps-series-post-details-variant-classic pps-series-post-details-38706 pps-series-meta-excerpt\" data-series-id=\"127\"><div class=\"pps-series-meta-content\"><div class=\"pps-series-meta-text\">This entry is part 2 of 12 in the series <a href=\"https:\/\/cccc.org\/news_blogs\/series\/harvard-business-school\/\">Harvard Business School<\/a><\/div><\/div><\/div><p>One of the professors here at Harvard is an exceptionally good fundraiser. His track record is outstanding. having raised $650M. Here are some of his tips. <a href=\"https:\/\/cccc.org\/news_blogs\/john\/2009\/07\/13\/a-strategy-for-asking-for-major-gifts\/\" class=\"linkbutton\">More<\/a><\/p>\n","protected":false},"author":2,"featured_media":30885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ts_fic_featured_image_caption":"A hand holding three $20 bills. Photo by <a href=\"\/photographer\/lraine-55504\">lraine<\/a> from <a href=\"https:\/\/freeimages.com\/\">FreeImages<\/a>","footnotes":""},"categories":[218,114,623,627],"tags":[76,580,77],"series":[127],"class_list":["post-256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stewardship","category-fundraising","category-healthy","category-ample-resources-healthy","tag-donor-acquisition","tag-financial-resources","tag-major-gifts","series-harvard-business-school"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Strategy for Asking for Major Gifts - CCCC Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mail.cccc.org\/news_blogs\/john\/2009\/07\/13\/a-strategy-for-asking-for-major-gifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Strategy for Asking for Major Gifts - CCCC Blogs\" \/>\n<meta property=\"og:description\" content=\"One of the professors here at Harvard is an exceptionally good fundraiser. His track record is outstanding. having raised $650M. Here are some of his tips. 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