{"id":24819,"date":"2017-02-14T13:53:17","date_gmt":"2017-02-14T18:53:17","guid":{"rendered":"https:\/\/www.cccc.org\/news_blogs\/?p=24819"},"modified":"2017-02-14T13:53:17","modified_gmt":"2017-02-14T18:53:17","slug":"cra-publishes-new-page-on-cause-related-marketing","status":"publish","type":"post","link":"https:\/\/cccc.org\/news_blogs\/legal\/2017\/02\/14\/cra-publishes-new-page-on-cause-related-marketing\/","title":{"rendered":"CRA Publishes New Page on Cause-Related Marketing"},"content":{"rendered":"

Authored by Philip A.S. Milley, Associate Director of Legal Affairs<\/em><\/p>\n

On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here<\/a>. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of a for-profit partner\u2019s items or services on the basis that part of the revenues will go to the charity.\u00a0<\/em><\/p>\n

In this guidance CRA addresses the common practice of receipting donations from a\u00a0for-profit organization for donations a charity receives through this arrangement. According to CRA, a\u00a0charity must be able to calculate the value of any advantage the donor receives in order for a donation receipt to be provided. Because it is difficult, and sometimes impossible, to calculate the advantage a donor has received in this type of arrangement, it is unlikely that a donation will be capable of being\u00a0receipted appropriately.<\/p>\n

It is important to note that this is not the only receipting issue that can arise when a charity engages in this type of arrangement (i.e., whether a gift was made or the de minimis<\/em> threshold). It is important that charities familiarize themselves with the CRA rules on split-receipting<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Authored by Philip A.S. Milley, Associate Director of Legal Affairs On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of… More<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ts_fic_featured_image_caption":"","footnotes":""},"categories":[137],"tags":[],"series":[],"class_list":["post-24819","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nCRA Publishes New Page on Cause-Related Marketing - CCCC Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cccc.org\/news_blogs\/legal\/2017\/02\/14\/cra-publishes-new-page-on-cause-related-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRA Publishes New Page on Cause-Related Marketing - CCCC Blogs\" \/>\n<meta property=\"og:description\" content=\"Authored by Philip A.S. Milley, Associate Director of Legal Affairs On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of... 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