{"id":24819,"date":"2017-02-14T13:53:17","date_gmt":"2017-02-14T18:53:17","guid":{"rendered":"https:\/\/www.cccc.org\/news_blogs\/?p=24819"},"modified":"2017-02-14T13:53:17","modified_gmt":"2017-02-14T18:53:17","slug":"cra-publishes-new-page-on-cause-related-marketing","status":"publish","type":"post","link":"https:\/\/cccc.org\/news_blogs\/legal\/2017\/02\/14\/cra-publishes-new-page-on-cause-related-marketing\/","title":{"rendered":"CRA Publishes New Page on Cause-Related Marketing"},"content":{"rendered":"

Authored by Philip A.S. Milley, Associate Director of Legal Affairs<\/em><\/p>\n

On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here<\/a>. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of a for-profit partner\u2019s items or services on the basis that part of the revenues will go to the charity.\u00a0<\/em><\/p>\n

In this guidance CRA addresses the common practice of receipting donations from a\u00a0for-profit organization for donations a charity receives through this arrangement. According to CRA, a\u00a0charity must be able to calculate the value of any advantage the donor receives in order for a donation receipt to be provided. Because it is difficult, and sometimes impossible, to calculate the advantage a donor has received in this type of arrangement, it is unlikely that a donation will be capable of being\u00a0receipted appropriately.<\/p>\n

It is important to note that this is not the only receipting issue that can arise when a charity engages in this type of arrangement (i.e., whether a gift was made or the de minimis<\/em> threshold). It is important that charities familiarize themselves with the CRA rules on split-receipting<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Authored by Philip A.S. Milley, Associate Director of Legal Affairs On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of… More<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ts_fic_featured_image_caption":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[137],"tags":[],"series":[],"class_list":["post-24819","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nCRA Publishes New Page on Cause-Related Marketing - CCCC Blogs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cccc.org\/news_blogs\/legal\/2017\/02\/14\/cra-publishes-new-page-on-cause-related-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRA Publishes New Page on Cause-Related Marketing - CCCC Blogs\" \/>\n<meta property=\"og:description\" content=\"Authored by Philip A.S. Milley, Associate Director of Legal Affairs On February 9, 2017 CRA published guidance on the issue of issuing receipts related to cause-related marketing. The new CRA webpage can be accessed here. According to CRA, cause-related marketing is a fundraising activity where a charity\u00a0promotes the sale of... 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Now that charities can give grants to non-charities, this blanket prohibition has created confusion about whether and how charities can accept gifts with a donor\u2026","rel":"","context":"In \"charitable donations\"","block_context":{"text":"charitable donations","link":"https:\/\/cccc.org\/news_blogs\/tag\/charitable-donations\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/cccc.org\/news_blogs\/wp-content\/uploads\/2023\/08\/nick-fewings-zF_pTLx_Dkg-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/cccc.org\/news_blogs\/wp-content\/uploads\/2023\/08\/nick-fewings-zF_pTLx_Dkg-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/cccc.org\/news_blogs\/wp-content\/uploads\/2023\/08\/nick-fewings-zF_pTLx_Dkg-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/cccc.org\/news_blogs\/wp-content\/uploads\/2023\/08\/nick-fewings-zF_pTLx_Dkg-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/cccc.org\/news_blogs\/wp-content\/uploads\/2023\/08\/nick-fewings-zF_pTLx_Dkg-unsplash-scaled.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":25809,"url":"https:\/\/cccc.org\/news_blogs\/legal\/2017\/07\/31\/charity-auctions-and-receipting-new-cra-video-resources\/","url_meta":{"origin":24819,"position":1},"title":"[New Videos] Charity Auctions and Receipting","author":"Deina Warren","date":"July 31, 2017","format":false,"excerpt":"Authored by Philip A.S. Milley, Associate Director, Legal Affairs As a part of the Canada Revenue Agency\u2019s continued effort to educate the sector and to clarify rules that commonly confuse charities, the Charities Directorate has recently made available two new videos in their educational series on gifting and receipting. Gifting\u2026","rel":"","context":"In "Charity law and policy"","block_context":{"text":"Charity law and policy","link":"https:\/\/cccc.org\/news_blogs\/category\/charity-law-and-policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18756,"url":"https:\/\/cccc.org\/news_blogs\/legal\/2015\/06\/05\/when-cra-knocks-proving-charitable-donations\/","url_meta":{"origin":24819,"position":2},"title":"When CRA Knocks: Proving charitable donations","author":"Deina Warren","date":"June 5, 2015","format":false,"excerpt":"Authored by Nevena Urosevic, Associate Director of Legal Affairs CCCC is aware that some of its members are being asked by donors to assist them in providing proof to the Canada Revenue Agency (\u201cCRA\u201d) for donations made, even though the charity has already provided the donor with an official receipt.\u2026","rel":"","context":"In "Charity law and policy"","block_context":{"text":"Charity law and policy","link":"https:\/\/cccc.org\/news_blogs\/category\/charity-law-and-policy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16515,"url":"https:\/\/cccc.org\/news_blogs\/legal\/2014\/01\/27\/online-charitable-donations-and-transaction-fees-what-can-be-receipted\/","url_meta":{"origin":24819,"position":3},"title":"Online Charitable Donations and Transaction Fees: What Can Be Receipted?","author":"Deina Warren","date":"January 27, 2014","format":false,"excerpt":"In our most recent CCCC Bulletin, we noted that fees charged by a third party payment transfer agent (e.g. PayPal) for online donations are not considered receiptable gifts by CRA. We have clarified with CRA that this only applies to fees charged by the agent against the donor directly. For\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18115,"url":"https:\/\/cccc.org\/news_blogs\/legal\/2014\/08\/29\/a-matter-of-balance-cras-implementation-of-the-ineligible-individual-rules-of-the-income-tax-act\/","url_meta":{"origin":24819,"position":4},"title":"A Matter of Balance: CRA\u2019s Implementation of the Ineligible Individual Rules of the Income Tax Act","author":"Deina Warren","date":"August 29, 2014","format":false,"excerpt":"THIS POST HAS BEEN WRITTEN BY GUEST AUTHOR BARRY W. BUSSEY, VP-LEGAL AFFAIRS, CCCC Canada Revenue Agency (CRA) confirmed that it will exercise its discretion \u201cin a balanced way\u201d when regulating the ineligible individual provisions of the Income Tax Act (ITA) that came into force on January 1, 2012. 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